Sales Training International
Tel: 0845 8901 701

Tracy Bedwell

BA, CIPD, NLP Practitioner, SDI Practitioner

Tracy is a professional and committed internationally recognised Training and Development Consultant, specialising in the development, design and delivery of a wide variety of training in the subject areas of: sales and service, leadership and management, training and presentations, human resources, call centre, secretarial and administration, team work, NLP, business skills and interpersonal skills. Tracy regularly delivers both public and in-house, company specific training courses. She also acts as an internal consultant to many international blue chip companies.

She graduated with a degree in Business and Finance. She then followed this with her banking exams. She is also a graduate of German from the St. Martins School of languages. She is an NLP Practitioner, an SDI practitioner (strengths deployment inventory), a member of the CIPD (Chartered Institute of Professional Development) and has an international Diploma in Coaching from Newcastle University and is a qualified performance coach.

As the managing director of STI Ltd for the past 11 years, Tracy is responsible for running an international company. She feels this experience of varied roles including business development, business strategy and human resources enables her to enhance her classroom delivery and consultancy work, with relevant current experience in the marketplace. Before becoming a managing director, her background was 13 years in banking, undertaking a variety of sales, management and training roles in retail, corporate, private banking sectors and both UK and International call centres, with her final role being national sales training and development manager.

As an international consultant trainer she regularly works with a number large variety of blue chip companies, across various industries in the UK, Channel Isles, Spain, Greece, Norway, Sweden, Denmark, Belgium, Austria, Cyprus, Russia, The Caribbean, Hong Kong, Singapore, Africa, United Arab Emirates and the rest of The Middle East.

She facilitates to a high standard and regularly receives acclaim for the transfer of skills and knowledge to the organisation.

Specialist areas:

  • All Levels of Sales Training (Including B2B and B2C)
  • Sales Management
  • Key Account Management
  • Retail Selling
  • Call Centre / Telesales
  • Communication Skills
  • Effective Negotiation
  • NLP
  • SDI
  • Leadership and Management
  • Coaching Skills
  • Supervisory Skills
  • Customer Service Excellence
  • FISH Training
  • Business Strategy
  • Administration Skills
  • PA Training
  • Emotional Intelligence
  • Change Management
  • Time and Stress Management
  • Recruitment and Selection
  • Performance Management / Appraisals
  • Presentation Skills
  • Train the Trainer

A small sample of Tracy's clients include:

Abu Dhabi Gas, ADNOC, Allied Irish Bank, AXA Insurance, Bank of America, Bank of Scotland, Barclays Bank PLC, British Telecom, CIBA Speciality Chemicals, Dabs.com, Dubai Holdings, Dixons, Everton Football Club, Ford, Fortis Group, HBOS, IBM, Impact Media, Masterlease (General Motors), Noa Media Services, Precision Polymer Engineering, Reed Employment Services, Renaissance Capital, Saudi Aramco, SCA Hygiene (TORK), T-Mobile, Urveda Health Spas, Vodafone.

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Testimonial

A very valuable and enjoyable course, introducing many ways to improve performance and re-enforce best practice. Everton FC
Each course has been written to our exact needs, highly motivational and more importantly they have produced actual business improvements and results. Toyota
Overall Associate Satisfaction hit 97% - a true indication of the programme's success. Bank of America

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