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| NETWORKING – GETTING YOURSELF NOTICED AT EVENTS |
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| Course Aim |
| To improve the quality of contacts and promote the organisation in the best light possible for developing relationships. |
| Course Objectives |
| By the end of this course delegates will be able to: |
| • Explain the best ways to open conversations |
| • Develop effective listening skills that help with offering solutions |
| • Describe how to effectively promote the business in an 'elevator pitch' and over a longer time frame |
| • Detail how to effectively use the 'givers gain' technique to help others to help you |
| Content |
| Cathy Jones, the tutor, runs her own marketing network group and regularly attends others. Her aim is to share best practice and to find the right techniques for your organisation to adopt. There will be some scripted and unscripted role-plays and of course an actual networking event. |
| • Welcome and introductions |
| • Your objectives for the day (to pick up any particular issues or fears regarding networking) |
| • Your business USP and attributes |
| • Deciding the networks to attend and the objectives |
| • Writing different communication messages for different networking groups |
| • Conversation openers |
| • Listening for clues |
| • Top tips for working the room |
| • Using the benefits of 'givers gain' |
| • Formal presentations at networking events |
| • Building relationships after the event |
| • Taking part in actual networking event |
| • Reviewing your progress |
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| How the course works |
| Delegates are given a clear understanding of how to promote themselves more effectively in a business environment. They will establish processes and methods to follow to give them the confidence to not only attend networking meeting but also make valid contributions. |
| Delegates will be given the chance to practice their new-found skills by attending a simulated networking event. |
