Neil Wilkins

BSc Hons, CIM

Neil is a Marketing Consultant with experience in a range of industries including financial services, telecoms, public sector, IT, consumer retail products and manufacturing. He specialises in the development and delivery of strategic and tactical marketing training courses which benefit from his knowledge and background as well as drawing from a broad base of current business models and case studies.

Neil graduated from the University of Portsmouth with a BSc (hons) degree in Psychology. He then embarked on a career in Marketing including time spent as: Marketing Manager at Ordnance Survey (UK), Strategic Marketing Manager with Marconi (Global), Marketing Manager at Mitel Networks (UK), European Marketing Manager for BP Castrol (Europe) Product Group Manager at Mira Showers (Benelux), Product Manager with Orange (UK) and Marketing Officer in NatWest (UK).

As an experienced Marketing Consultant, Neil now advises commercial and public sector organisations in marketing strategy as well as providing a full design service and the creation and management of tactical campaigns.

He is a member of the Chartered Institute of Marketing (CIM) and provides training in all subjects to delegates taking the CIM Post Graduate Diploma and Certificate. He also provides distance learning to international delegates on the CIM Professional Award in e-Marketing and a broad range of private and public sector focused courses.

Neil is an enthusiastic and dedicated trainer and his personable and welcoming style allows individuals and groups to settle quickly into team tasks and helps them to absorb knowledge.

Specialist areas:

• Introduction to Marketing
• Psychology Behind Marketing
• Market Intelligence
• Market Segmentation and Customer Relationship Management
• Strategic Marketing Planning
• Marketing Communications
• Category Management
• How to Get The Best From Agencies
• Product Marketing and Innovative New Product Development
• Return On Investment
• Public and Media Relations
• Writing Effective Case Studies
• Aligning 'e' and Traditional Media
• e-Marketing and Websites
• Event Management
• Aligning Marketing and Sales
• Market Research Questionnaires and Surveys
• Public Sector Marketing
• Client-side Development Programme For Agencies

A small sample of Neils clients include:

Cambridge Marketing College, Chartered Institute of Public Relations, Axa Insurance, Sedgemoor Council, National Association of AONBs, Host Contract Management, Active Mendip, Eleganza Clothing, East Devon AONB Service, Aloha Medicinals, Laser Surveys, Duport Associates.