Marketing Training

IN-HOUSE COURSES - Marketing Training

Here you will find examples of potential in-house Marketing Training courses.

Marketing is an integral part of generating business for any company, and here at Sales Training International we know how to get the best out of your staff. Sales Training International marketing courses give everyone from novice to seasoned post-graduate professional a unique insight into the various tools, techniques and practical hands-on experiences to enable them to develop and deliver effective marketing in their organisation.

Courses are presented by our Marketing Consultant, Neil Wilkins, who has many years training and consultancy experience across the full range of Marketing principles and techniques in business to business and business to consumer industries as well as in the public sector.

Each of our marketing training courses are designed specifically to suit the needs of your business. Below we have provided you with the information you need about our marketing training courses which will enable you to assess your initial requirements.

We have listed below the wide range of subjects that can be chosen individually or grouped together, to form the design of your complete marketing training course. You can also select subjects from other sections.

Please note we have provided you with a few sample course outlines which you can access by following the links below. If you require further information about any of our other courses please call us on - 0845 8901 701.

The following marketing training courses are available:

• Introduction to Marketing - An introduction to the concepts and key principles of marketing and the strategies that you can apply within your workplace.
• Psychology Behind Marketing - Enhancing the way you communicate to colleagues and the way your organisation communicates with partners, customers and stakeholders.
• Market Intelligence - How to apply information about markets and customers, competitors and influencers, to increase your business productivity, effectiveness and profitability.
• Market Segmentation and Customer Relationship Management - Learn how to market your products and services appropriately more effectively and profitably control your Customer Relationship Management (CRM) to deliver best value to your organisation.
• Strategic Marketing Planning - Develop your analytical skills and gain a deeper understanding of business processes and how they can be best used to deliver greater value to your customers.
• Delivering Marketing Communications - Benefit from developing and implementing a clear marketing communications plan that communicates consistent and meaningful messages about your brand, products and services to a defined target audience.
• Category Management - Integrating market intelligence, customer relationship management and innovative new product development, category management will help create a significant impact on your organisation's competitive position.
• Getting the Best from Agencies - Gain an insight into how to proactively manage your agency for best return. For agencies, this course will help you develop an understanding of where and how you can add more value to your clients' businesses.
• Product Marketing and Innovative NPD - Understand the challenges and opportunities in refining your product and service portfolio and achieve competitive advantage and sustained growth by providing what your key customer segments really want.
• Introduction to Marketing Finance - This course will introduce you to a range of techniques and approaches to measure success of campaigns, investments and efficiencies so you can prove the value of your projects.
• Public and Media Relations - Reactively and proactively build brand awareness and loyalty as well as help drive consistent product and service messages to target audiences.
• Marketing Case Studies - However persuasive your marketing and sales campaigns, prospects still seek reassurance from existing customers before placing that vital order.
• Digital Marketing and Websites - Gain confidence and a structure in which you can explore the exciting array of opportunities presented by online media and e-marketing.
• Event Management - Learn about effective project management, planning, operations, budgets and control. Find out more about managing people and resources both internally and externally and develop clear communication skills to ensure your events are memorable and successful.
• Aligning Marketing and Sales - By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners receive consistent and timely messages through all forms of communication.
• Market Research Questionnaires - The course is designed to cover the full range of questionnaire options from telephone and face to face interviews to online and self-completion studies.
• Clientside Development Programme for Agencies - From effective listening and an understanding of the psychology behind marketing you will fine tune your expertise using analysis and demonstrating the key role you play in establishing your clients return on their investment.
• Introduction to Public Sector Marketing - Be more customer-focused, creating strategies and plans to enhance your communications and use marketing principles and techniques to increase your organisation's profile and help deliver against government targets.
• Marketing for Lead Generation - This course will help you to drive lead generation by alignment of marketing and sales team objectives towards a common and shared business development goal.
• Marketing Legislation and Data Protection - Helping you to stay within the law this course is designed to help practicing marketing professionals to develop campaigns that will not come back to bite.

For further information on any of the courses listed above please call one of our advisors on - 0845 8901 701 or click here to enquire about our marketing training.