Introduction to Public Sector Marketing

A One-Day Programme

Course Aim

This course will introduce you to the concepts and key principles of public sector marketing and teach you marketing strategies that you can apply within your workplace. The course is ideal for marketing personnel in local authorities and central government departments and agencies. It's suited to anyone working alongside their marketing department and/or in a public facing role, who would like to understand more about effective marketing and the value it can deliver.

Course Objectives

By the end of this course delegates will be able to:

• Demonstrate how you can use marketing principles and techniques to increase your organisation's profile and help deliver against government targets
• Be more customer- focused, creating strategies and plans to
  enhance your communications

Course Content

• To apply basic marketing strategies to increase your organisation's profile
• To contribute effectively to marketing objectives and to deliver against government targets
• To understand the difference between good and bad marketing practice
• Appreciate marketing terminology and jargon and effectively use market research
• To write a marketing communications strategy with measurable objectives
• Review the key marketing communications tools such as PR, advertising and direct marketing
• Understand the importance of delivering public-focused value for citizens